Fjällräven for your outdoor lifestyle
Northern Sweden comes to Los Angeles via Fjällräven and SportieLA
If it’s been a minute since you last hit the slopes of Melrose Ave, get ready for a culture shock in the form of Fjällräven, the Swedish wunderbrand making its debut at SportieLA.
For the uninitiated, Fjällräven is the maker of the Känken, the much-loved classic backpack and one of the many products SportieLA will be making available to customers. “I’ve had my eye on Fjällräven for a while,” says Sportie co-owner Isack Fadlon. “We’re proud to move into the outdoor genre at this scale and to finally bring one of the most sustainable premium outdoor brands in the world to Melrose.”